I'm Tia.
Advertising designer. Art director. Visual problem solver.
Experience
More than 20 years working across advertising, branding, digital, print and visual communication.
I understand the whole arc of a project — strategy, concept, art direction, design, production and execution — and how an idea has to change shape to work on a billboard, a printed page, a phone, a website, a presentation and a physical environment without losing what made it good.
My work has spanned national brands, cultural institutions, universities, independent businesses and campaigns — from Popeyes and the Virginia Beach Symphony to San Diego Hydroponics and a long roster of independent businesses and nonprofits.
Education
College for Creative Studies
BFA, Advertising
Approach
- Strategy firstThe idea has to be right before the design can be.
- Ideas matterA good concept survives a bad medium. The reverse is rarely true.
- Execution mattersThe gap between fine and finished is the whole job.
- The details matterKerning, crops, contrast, production — nobody notices until they’re wrong.
What I Do
Sixteen ways to solve a brief.
- 01Advertising Design
- 02Art Direction
- 03Creative Direction
- 04Campaign Concepting
- 05Brand Identity
- 06Print Design
- 07Digital Design
- 08Web Design
- 09Packaging
- 10Out of Home
- 11Publication Design
- 12Direct Mail
- 13Social Creative
- 14Presentation Design
- 15Video / Motion
- 16Creative Production
Selected Clients
Brands, businesses & people I've made things for.
- MGM Grand
- Popeyes
- The Henry Ford
- Detroit Opera
- Detroit Symphony Orchestra
- Virginia Beach Symphony
- Troy University
- Fifth Third Bank
- San Diego Hydroponics
- The Knot
- The Pilot
- Maximum Yield
And a long list of independent businesses, nonprofits and cultural organizations across the country.
Let's make something people remember.